Featured on Telemundo and NBC: Capelle Miami Owner takes his Business from Door-to-Door to an International Brand

Six years ago, Antonio Rojas introduced his swimwear brand, Capelle Miami, with its captivating swim shorts that change color with water temperature. Little did he know then that the brand would soon undergo significant expansion. In this feature, Rojas shares insights into his brand's journey, joined by Telemundo's Financial Advisor, Daniel Cuesta, offering valuable advice for aspiring entrepreneurs.

On May 15th, Capelle Miami was featured on Telemundo's popular morning show, Hoy en Dia, where the success story of Capelle Miami's beginnings was discussed. The spotlight was on our renowned color-changing swimwear, while finance expert Daniel Cuesta underscored the crucial elements of starting a business, beyond just having an idea.

Cuesta says, executing a new business requires a proper and well-crafted business plan, an organized financial strategy, and a disciplined methodology for achieving success. Cuesta emphasized the importance of reinvesting business earnings rather than using them for personal expenses, a common pitfall for most startups.

Robust sales coupled with a structured business plan can open doors to various loan opportunities from banks and credit cards, facilitating the growth and success of your enterprise.

Today, Capelle Miami is an internationally recognized brand and common household name. We stand proud of our products, customer advocacy and community involvement. 

Congratulations to the Capelle Miami team on its 6th year of achievements! 

Telemundo/NBC Feature Linked Here. 

Yahoo Latino Feature Linked Here.

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