The backdrop for our latest campaign? Nothing short of cinematic. Tucked away in Marathon, in the heart of the Florida Keys, the setting had everything a great escape should have: calm water, open skies, and that feeling that time naturally slows down, all less than three hours from Miami Beach.
If you’ve never spent time in the Keys, consider this your sign. Sun-faded docks, endless water views, and a pace that makes you forget what day it is. It feels a world away without actually being far away at all.
We had the opportunity to shoot at a private waterfront estate where every view seemed designed for slowing down. The property had no shortage of places to settle in and stay a while. An outdoor pool built for golden hour, open spaces made for lawn games and long afternoons, and a private dock where sunsets seemed to stretch a little longer than usual.
The energy on set naturally followed the surroundings. Our team brought the Capelle Miami 2026 collection to life in a way that felt easy and unforced. Confident colors, refined details, and versatile silhouettes felt right at home against the backdrop of the Keys.
And because this wasn’t exactly an ordinary day, part of the campaign was captured aboard Christian Westdickenberg’s private plane at Million Air. From the moment you arrive, the experience feels different. Quiet, seamless, and removed from the usual rush of travel. The kind of place where the journey feels just as memorable as wherever you’re headed. Not a bad way to spend a workday.