Capelle Miami: The Road to 100K
Founded in 2017, Capelle Miami began as a small but ambitious swimwear brand. With a clear vision and a commitment to quality, the company's growth since its launch has been nothing short of remarkable. What started as a modest idea has evolved into a global brand, captivating customers with its innovative designs and unique swimwear technology. Capelle Miami started with the release of their first collection, which featured just 4 solid colors and 4 prints. A grand total of 500 pieces in inventory.
This small collection marked the beginning of what would become a rapid rise to success. Despite the limited initial stock, Capelle Miami's high-quality designs quickly attracted attention, leading to a loyal and growing customer base.
However, the game-changer for the brand came shortly after the initial collection when Capelle Miami's CEO introduced a revolutionary idea to the world of men's swimwear—color-changing technology. While studying abroad, CEO, Antonio Rojas, discovered this groundbreaking fabric technology and was determined to bring it to the swimwear market. Thus, Capelle Miami launched Switch, the world’s first color-changing swimwear collection, positioning the company as a true pioneer in the industry.
The launch of Switch became a viral sensation, thanks to the power of social media. The innovative swimwear caught the attention of millions through viral videos on platforms like TikTok and YouTube, racking up an astonishing 17.7 million views worldwide. The buzz created around the product sparked a surge in demand, putting Capelle Miami on the map not only in the United States but also internationally.
As Capelle Miami's popularity continued to grow, the brand achieved another major milestone in November 2021 with the opening of its first brick-and-mortar store in the trendy Wynwood area of Miami. The store quickly became a hub for customers seeking high-quality swimwear, blending the vibrant energy of Miami with Capelle’s distinct brand identity.
The success of this physical store also helped propel the company into wholesale partnerships, extending their reach into new markets. Capelle Miami soon partnered with several luxury showrooms in the Middle East, as well as high-end hotels in Florida, The Maldives and Aruba, further cementing the brand's reputation as a luxury swimwear label. These strategic partnerships brought Capelle Miami’s swimwear to an even larger international audience, making it a household name in many parts of the world.
This week, Capelle Miami celebrates a major milestone—surpassing the sale of 100,000 pieces worldwide. This achievement was a testament to the brand's dedication to innovation, quality, and customer satisfaction. With thousands of glowing reviews from happy customers around the globe, Capelle Miami continues to grow while remaining true to its original mission: to offer high-quality, luxury swimwear that stands out in the market.
As Capelle Miami looks to the future, the company remains committed to pushing the boundaries of swimwear design and technology. New projects are already in the works, promising more exciting innovations in the coming years.
Thank you to all the customers who have supported Capelle Miami along the way—your loyalty has been instrumental in the brand's incredible journey, and the team is excited to continue creating products you love for years to come.
